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Beyond the Basics: The Top 5 Automation Features Every Recruitment Agency Needs

Writer: Holly LangleyHolly Langley
5 Automations Every Recruitment Agency Needs on a green background

AI recruitment software is revolutionising how recruiters operate by automating key tasks and improving efficiency. In an industry where time is money and talent is everything, recruitment agencies can't afford to be bogged down by repetitive tasks or miss out on AI tools. This is where tools such as Bullhorn automation training come in useful.


Thankfully, automating key processes without sacrificing quality is no longer a dream—it’s reality. Here’s how recruitment automation software can revolutionise your recruitment process. We’ve picked out 5 advanced automation features for you to look at.


Feature #1: AI Candidate Matching

Leading to faster placements, reduced time-to-hire, and a more personalised candidate experience.


AI is being integrated into the fundamental aspects of every CRM/ATS to help recruiters perform better. This now extends to candidate screening and matching, where AI analyses candidate profiles and matches them to job descriptions based on their skills and experiences, or other specified criteria. You can then find the right candidate without missing a beat.


How to Implement

In order to gain a competitive advantage, you need to think about the whole cycle of this process.


  • Complete all the necessary details on your CRM for each role

  • Let AI prioritise candidates for you

  • Proactively match top candidates

  • Integrate AI across your tech stack


You must define what specific skills, experience or qualifications are required for each job role first. This can include all relevant and essential details on both the candidate profile and job record.


Once set up, you can start to prioritise those candidates who have insights from the AI. This will give you the most promising matches. You can be proactive about this by utilising its capabilities to identify potential candidates that are already in your database, giving you additional ROI from your ATS or CRM.


Finally, a seamless experience should allow for this process to spread across your tech stack. This might include an automation to send best matching candidates an introductory email for the job role.


Feature #2: Automated Candidate Engagement

Delivering personalised messaging to clients and candidates to increase engagement.


Over half of job seekers have declined offers due to a poor experience during the hiring process. Providing an outstanding candidate experience throughout their job search is crucial to reduce this statistic.


Automating follow-up emails, job updates or nurturing content to candidates throughout the hiring process gives you a lot less to worry about. In some instances, you might even be able to use AI to tailor messages based on levels of engagement or behaviour. This will allow you to create more meaningful connections over time with your candidate pool.


How to Implement

In order to automate candidate nurture journeys, you need to do a little legwork first. However, this will save you countless hours later down the line.


  • Build automations to send bespoke updates to candidates, such as welcome emails, interview confirmation, offer details and post-placement check ins

  • Create check-in, candidate pitch and follow-up messages for clients

  • Customise these templates for different teams, markets or employment types

  • Add specific CTAs or variables to apply to candidates and clients


Once you’ve created the messaging for various stages of the recruitment process, the hard part’s over. Covering all eventualities keeps you top of mind with your clients and ensures an outstanding candidate experience. All you then need to do is automate and personalise these messages.


Most specifically, messaging should be tailored based on interactions. How frequently are your messages being responded to? Follow-up those who aren’t as engaged with separate messaging to get them back on board.


Feature #3: AI Candidate Summaries

Freeing up essential hours from poring over lengthy CVs and cover letters to help candidates stand out.


Automatic resume screening powered by AI can drastically reduce the time spent sorting through CVs, allowing recruiters to focus on higher-value tasks. With access to all the correct documents and information on the system, plenty of CRMs can pull up a candidate summary from what they can see about the candidate. These can also be adjusted based on tone, length and format.


How to Implement

You can still maintain human interaction when setting up AI candidate summaries.


  • Implement automatic CV parsing

  • Generate candidate summaries as CVs are uploaded to the system

  • Create customisable summaries or templates

  • Monitor performance of AI summaries


Automatic CV parsing can extract key information from CVs without the need for manual data entry. This can drastically speed up the process of generating candidate summaries.


Some CRMs already have AI tools available to use, but you can always create your own templates or patterns for recruiters to follow. You might ask AI to include previous work history or certifications, for example.


Ultimately, you should track the performance of these AI summaries and make adjustments as needed to optimise the process. If something isn’t quite right, improve it and see if it gets any better.


Feature #4: AI Candidate Screening

Generates the right questions and evaluates large candidate pools against your criteria, ensuring the best fit every time.


With AI candidate screening, you can more accurately cover the right topics for your question sets and identify the most suitable talent for the roles you have available. AI can even ensure submissions are more relevant, which can lead to increased client satisfaction.


How to Implement

To screen candidates more effectively using AI, you can conduct the following process:

  • Generate questions based on a CV or job description

  • Fine-tune criteria and scoring parameters

  • Get AI to assess large candidate pools

  • Compile a list of supplementary questions based on the results


Candidate screening is perhaps one of the most time-consuming tasks for recruiters. Automating this process through AI and allowing it to come up with a list of questions based on a job spec or candidate CVs will ensure you only focus on the important details and save time doing it.


You can generate a more consistent, personalised and efficient candidate process by leveraging AI to its full potential. The most promising candidates can be brought out of lengthy searches quickly to help you fine-tune this approach.


Feature #5: AI Powered Chatbots

Update candidate details and provide a round-the-clock service to increase engagement and speed up processes.


Where website chat assistants used to rely on automated or generic responses to common questions, or even human operators, AI is offering a faster, more cost-effective solution. Gone are the days of paying for expensive humans to quickly hop onto chats at any time of day. If you’re not already using AI chatbots, you’re already falling behind.


How to Implement:

An AI chatbot for your recruitment site or job portal can act as your own 24/7 virtual recruiter, saving valuable recruiter time.


  • Create chatbot messaging based on common keywords and interactions

  • Automate chatbot-driven tasks across multiple stages of the recruitment process

  • Use AI to ensure the conversation feels natural and human-like

  • Integrate with your ATS/CRM for real-time data updates


AI chatbots can be customised in many different ways. They can alter the messaging based on whether the website visitor is a returning user or an active or passive client. Usually following a journey flow that’s based on prompts or certain keywords, these chatbots have the power to become a member of staff who’s always on hand.


Candidates can use this tool to answer queries, schedule interviews and sometimes for pre-screening purposes. One of the best uses of AI chatbots can be for updating candidate information, as this can be integrated into your CRM or ATS automatically to save valuable inputting time for recruiters.


We hope this list of top 5 automation features inspires you to take your recruitment agency to the next level. With Bullhorn automation, you can streamline processes such as candidate matching and job posting, boosting efficiency.


Ready to streamline your processes with cutting-edge AI tools? Contact us today to learn how we can help you transform your workflow and improve results with recruitment automation software.

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