Increase Efficiency With Analytics

We all recognise that the success of a recruitment agency can come down to two basic principles: speed and quality of hires. But how do you get there? With the right data of course.

Bullhorn Analytics is the leading recruitment analytics software that turns raw recruiting metrics into actionable insights. Feel empowered to refine your process and elevate your recruiters’ performance, all while demonstrating clear ROI with every placement.

If you aren’t maximising analytics, then this is the blog for you!

Oh, and in case you missed it, you can grow your agency without hiring anyone else thanks to Bullhorn Amplify.

What Is Bullhorn Analytics?

Ever wondered what you’re meant to do with all the data Bullhorn collects? That’s what Analytics is for. As an embedded reporting and visualisation tool within Bullhorn’s ATS reporting tools ecosystem, it serves as a place to see everything that’s going on, without having to export spreadsheets or collate info from third-party dashboards.

Analytics gives you:

• Pre-built dashboards attuned to recruiting KPIs

• Ad-hoc reporting tools for custom queries

• Data visualisations which reveal trends

• Role based access controls, so everyone can see what they need to at the right permissions level

The best part? All of this lives natively within Bullhorn, so your data is always up to date. For the compliance people amongst you, that will also mean your data is secured under the same compliance framework you’re already making use of.

Why You Should Use Analytics

Real Time Recruiting Dashboard

For starters, you can visualise your candidate pipeline with a real time recruiting dashboard. This means bottlenecks can be spotted early. Who is stuck in screening or which offers are taking a while to be negotiated? With this view, you’re able to drill down from high level summaries to individual candidate records within a few clicks and track your recruitment performance metrics across every stage.

Customisable Reports and Dashboards

One of the most useful aspects of Analytics is the ability to create reports using the drag-and-drop feature. You’re able to build the ultimate KPI dashboard for recruiters with ease. If you’ve got stakeholders, you can share snapshots of your dashboards to keep people in the loop.

Predictive Insights

It’s not just looking at the data that’s useful - it’s what you can do with it. Harness predictive recruiting insights to forecast time-to-fill based on historic performance, seasonality and the type of role. You can project revenue by any account, vertical or recruiter to help guide quota planning as well.

Gamification and Leaderboards

In order to motivate teams and improve data quality, get your entire company using your CRM to the standard you want by making use of gamification and leaderboard features. Live leaderboards can be incorporated into Bullhorn so you can set targets and run competitions. At the same time, this fosters a culture of transparency and accountability. The game elements can even make it more enjoyable and fun for some recruiters to use too.

Security and Governance

Finally, you’ve got full control over who can view, edit or delete dashboards and reports. Audit trails can track who generated and accessed sensitive analytics too. There’s no external BI risks either as your data stays behind your agency’s security perimeter.

Still Not Convinced?

With Analytics, here’s just some of the benefits available to you:

• Cut time-to-fill by 20%

• Spotlight top performing recruiters

• Forecast revenue for better capacity planning

There’s an instance of a mid-sized recruitment agency that used data to identify its screening stage average of 10 days, which is twice the industry benchmark. Using this insight, they reallocated two recruiters to focus on initial phone screens and automated follow-up reminders. This slashed screening to 5 days, reducing overall time-to-fill by 20%.

Another use case comes from a global recruitment agency who created a leaderboard dashboard to track placements, submissions and response rates. It generated a friendly competition that resulted in boosted engagement and pinpointed best practices. Top performers then shared their email templates and scheduling tricks, elevating the entire team’s efficiency.

In a third scenario, an executive team used revenue projecting to forecast monthly billing per client. When a key account showed a 15% dip in projected revenue for the following quarter, leadership simply reallocated resources and launched a re-engagement campaign, alleviating a potential shortfall.

Best Ways to Implement Analytics

If you’re still struggling, we’ve put together some useful tips to get you started.

Step 1: Define Your KPIs First

You should align your dashboard with the metrics that matter to you. Do you want to keep an eye on time-to-fill, submission-to-placement ratio, NPS, etc? By defining your KPIs upfront, you avoid what’s known as “dashboard drift”. Get rid of metrics that aren’t as important right now or add some that are in need of a boost.

Step 2: Unify Data Entry

As we always say, your CRM is only as good as the data going into it. How can your analytics be up to date if your data is dirty? Standardise how your recruiters use fields within Bullhorn, so “placement date” isn’t entered differently by each individual. Naming convention for custom fields and reports helps to keep everything organised.

Step 3: Train Your Team

Analytics will only be as powerful as you want it to be. Regular catchups can help the best users workshop new report ideas. Also, creating how-to videos on building and customising dashboards will ensure everyone is on the same footing, and your data doesn’t suffer.

Training your team is directly linked to ROI.

Step 4: Start Small, Then Build

When you begin implementing Analytics into your everyday process, start small with a single page and three to five key charts. It should be the minimum you need to keep tabs on. From there, get feedback after a couple of weeks, then refine the dashboards further.

Analytics is Your Best Friend

If Bullhorn isn’t giving you the return you were hoping, we can help. The RE:STACK team is passionate about all things data and the wider Bullhorn ecosystem, including Analytics. 

Transforming your recruitment strategy with insights from your data helps you discover measurable performance across your agency. You’ve got the means, and we’ve got the knowledge.

Ready to crush your recruiting goals with data-driven recruitment?