Recruiters often find themselves juggling multiple tasks, so focusing on quick wins that provide immediate impact can make all the difference. These ‘easy wins’ are strategies that don’t require a lot of extra effort but can deliver significant returns in your daily work, especially when using tools like Bullhorn.
We’ve compiled a few easy wins within Bullhorn that will get you on your way to improving your ROI. These include making use of the full Bullhorn suite, as it’s data you’ve already got at your fingertips. Follow these Bullhorn CRM best practices to boost your ROI in 2025.
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Contact Your Dormant Client Database
One of the best places to start is by reaching out to previous customers. The benefit here is that you already know their business and have relationships with the right people. You should also have a natural idea about their requirements.
Bullhorn Analytics helps you identify these previous companies and contacts, where you can then base a search around a particular timeframe. If you’re looking at past clients who have been particularly inactive, change the search criteria to extend beyond a certain point to really hone in on when they last worked with you.
Why We Love This Tip
Building relationships is the basis for any recruitment firm, and if you’ve already worked with someone, they’re more likely to be receptive to doing so again. You can increase ROI by focusing on your existing client database. Don’t assume they’ll get in touch with you for all their needs.
Use Automation Outreach
Even if you identify old contacts, they might not have done business with you for quite some time. This is where you can automate engagement to do the heavy lifting for you. Create a list of these contacts and add them to an automation that will remind them of the services you offer, and add a whole lot of value to them along the way!
Bullhorn Automation workflows can help you reintroduce yourself through email outreach. It’s a huge time saver as well because it won’t take up manual admin time and can help to reignite relationships with these previous clients. And if they don’t respond? Use an automation to create notes on their profiles, including follow-up reminders and tasks in Bullhorn.
Why We Love This Tip
We’re suckers for Bullhorn Automation in general, but this is particularly helpful for the people who always say they haven’t got time to chase anyone up. It works on the same principle of not assuming clients will reach out for their every need. If you’ve got this churning away in the background, you’ll never lose out on potential business again.
Assess Return on Effort for Clients
Think of your top clients. How much of your time per day is consumed by them? Now think about how much revenue they bring. Are they a top client because they bring the most placements, or is it because they engage with you more?
For recruiters, Bullhorn Analytics allows you to hone in on client ratios, such as number of placements, conversion ratios and fill rates. The higher these ratios become, the more likely it is that you’re spending too much time on these clients. With more submissions, more clients screened and more interviews arranged, it’s more of your team’s time that is consumed on jobs less likely to close.
For instance, you might find that a client with a 3:1 placement ratio is consuming disproportionate time compared to a 5:1 ratio. Use this data to guide you in reallocating resources to maximise your efficiency.
Why We Love This Tip
There’s so much data within Analytics that people often forget it’s there. You can use it to your advantage to help make data-driven decisions for your recruitment agency instead of relying on gut feeling. By identifying where you’re spending the most amount of time, you can make efficiency updates that will free up essential hours.
Focus on Candidate Redeployment
According to the latest GRID 2025 Industry Trends Report from Bullhorn, only 40% of recruitment firms reported growth last year (which is down 9% from 2023). Redeployment is one of the biggest missed opportunities in recruitment worldwide. With such talent shortages and struggling businesses, most are focusing on finding new talent instead of looking at what they’ve already got.
A combination of Bullhorn Analytics and Automation is the best way to win new business. Your strategy? Market top talent to a prospective client who is hiring for that person’s profile. In one stroke, you win new business and increase your redeployment rate. Identifying these top candidates early allows you to communicate quickly and efficiently over time.
Why We Love This Tip
With so many recruiters struggling to stand out and win new business, using your tech stack to its full advantage will give you the results you’re looking for. The same GRID report highlights that revenue growth is associated with automated tools. Scheduling regular communication through automation helps to retain candidates, so you’re able to sell them to clients in the best possible light when they need you to.
Why Easy Wins Within Bullhorn Stand Out
At RE:STACK, we’ve learnt that recruitment firms want quick results. Easy wins are a great place to start as you’ll see an immediate return on your efforts. Once these are in place, you can begin to focus on the much larger problems that will take a little more time to execute.
Ready to implement these Bullhorn easy wins in your recruitment process? Our consultancy solution helps you plan your next course of action to optimise your Bullhorn setup and maximise ROI.
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